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Nowadays, social media and third-party platforms help artists sell their art, earn income, and increase exposure to international clients. However, the answer to whether Pinterest is the right platform isn’t obvious and depends on the type of art you wish to sell, your strategy, and the resources (money and time) you can invest.

Answering the following questions will help you understand if Pinterest is the right platform for you:

Question#1: Can your art be sold digitally? If yes, Pinterest could be a good solution.

Do you offer commissions? If so, platforms like Patreon, Ko-Fi, or Instagram, where you can engage more with followers, may be more effective. While Pinterest allows commenting, users mainly pin content for inspiration rather than active engagement.

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Question#3: Will you have a massive amount of content like videos and articles? Regularity is key to success on Pinterest. If you can only post occasionally on Instagram, the logic of Pinterest may not suit you, as you need to pin new content regularly.

Question#4: Are you selling art on platforms like Etsy, POD, or Amazon? If so, Pinterest can work well, as consistency is crucial.

Question#5: Will you invest time or money to understand how Pinterest works? Mastering it requires time if doing it yourself or money if working with a virtual assistant or taking courses. Details like board naming, account structure, and keyword research play a huge role.

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Question#6: Are you planning to sell courses, templates, or similar? Pinterest is one of the best platforms for driving traffic to online courses, though other communities may also be effective.

Question#7: What is your main goal for Pinterest? If presenting a portfolio, platforms like Cara or Artstation may be more effective.

Question#8: Is your target audience on Pinterest? If promoting skills to small businesses or a particular age group, Pinterest can reach potential clients. But if your clients seek inspiration elsewhere, this channel may be ineffective.

Pinterest requires time and resources to be an effective traffic source. If most of your answers are “no,” focusing on other platforms may be more successful for increasing your income.

Are you still unsure if Pinterest is the right platform for your art business? Schedule a free consultation call with one of our experts by filling out the form below. We’ll help assess if Pinterest aligns with your goals, target audience, and resources to determine the best strategy for promoting and selling your artwork online.