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Pinterest Board Names: A Key to Success

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When it comes to Pinterest board names, they are closely related to Pinterest board ideas. Before you dive into creating the perfect names, you need to answer a fundamental question: What is the primary goal of your Pinterest account?

a) For personal use: If you’re using Pinterest for personal inspiration, to organise your recommendations or to create mood boards, you can choose any name that makes sense and is useful to you.


b) if your Pinterest account is driven by business goals, such as driving traffic, increasing conversions or raising brand awareness, then SEO-optimised, user-friendly board names are essential. These names will play a critical role in the success of your account.

In case of business Pinterest account, it’s important to have a clear understanding of how Pinterest works and how it differs from social media platforms like Instagram. Principles such as consistency and relevance will be key here. Consider your overall strategy, especially if your products or services are suitable for giving as gifts on different occasions such as Mother’s or Father’s Day, Pet Sitter Day or Christmas. In such cases, creating board titles such as “Christmas Gifts for Vintage Lovers” or “Vintage Christmas Decor” is a must.

Pinterest Board Names—Best Practices

To save time in the future and avoid limiting the growth of your Pinterest account, it’s important to put effort into this stage. While you can change boards later, starting with proper optimisation will accelerate your reach.

Tip #1: Start by researching keywords that are relevant to your products or services, and use these keywords when naming your board.

Tip #2: Brainstorm the pain points that your customers are facing and do some keyword research to come up with board names that address these issues.

Tip #3: Think about the characteristics of your products or services, such as geographical locations, sizes, colors and styles, and do some keyword research to help you name your boards accordingly.

Tip#4: Research other characteristics of your target audience, such as their age, interests, price range, and more.

Tip #5: Use Pinterest’s search bar to uncover keywords you may have missed in your research.

Tip #6: Think of occasions, holidays and events that your product or service can be associated with.

Tip #7: Before finalizing board names, review Pinterest search results to ensure your content matches the intent. It’s highly recommended that you spend time reviewing the TOP results. This will help you understand what content Pinterest considers relevant for a chosen keyword.

Tip #8: Before naming the board, visit Pinterest results to be sure your content will be relevant to board names. We highly recommend to spend time and check TOP results to understand what content Pinterest thinks relevant to a chosen keyword. You might be sometimes astonished by top results.

Tip #9: Avoid using irrelevant names, even if they are trending. The content you pin should always be directly relevant to the board name.

Tip #10: Take the time to refine the names of your boards by optimizing them for search visibility and making sure they are visually appealing to your followers.

Final thoughts

Structuring your Pinterest account is one of the most critical steps that will impact its future performance. For consulting services or audits for your Pinterest account, fill out the form and we’ll be in touch to discuss how we can improve your account’s performance.

Pinterest Board Ideas

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