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Pinterest vs. Instagram: Where Should You Invest Your Marketing Efforts?

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Managing accounts on multiple social media platforms, including the most popular ones, requires valuable resources, both human and time. While this approach may work in some cases, companies need to decide which specific channel to focus their efforts. To make the best decision, it’s important to understand the differences between these platforms. In this article, we’ll explore the key similarities and differences between Instagram and Pinterest.

Similarity #1: Both platforms are visually oriented and users expect to find beautifully curated content.If you cannot create visually appealing content or if your product/service is not suitable for visual content, you should consider focusing on other platforms.

Similarity #2: Developing a strategy and doing your research is an essential part of both platforms. Take into account factors such as the age and size of your account, as well as the type of content that you want to share.

Similarity #3:Managing each account requires knowledge of Instagram and Pinterest, including their similarities and differences. For these platforms, a one-size-fits-all approach won’t work.

Similarity #4: Relevance is key on both platforms, taking into account the type of content you’re publishing—whether it’s video or text.

Similarity #5: Both platforms frequently introduce and implement algorithmic changes. What may have been effective for some time may no longer produce the same results.

Similarity #6: It’s possible for an account to be banned on both Pinterest and Instagram.

Difference #1: Pinterest acts as a visual search engine, and while Instagram will also benefit from optimization, a strong SEO strategy is necessary for success on Pinterest.

Difference #2: Companies should be strategic about Pinterest, creating boards and pins to match their strategy. While captions play an important role on Instagram, the engineering of your presence on Pinterest requires a more advanced approach.

Difference #3: On Instagram, engaging with followers is crucial, but on Pinterest, getting into the top is more important than interacting with followers.

Difference #4: Content planning differs significantly between platforms. For example, on Pinterest, holiday or event-related content should be posted 4-6 weeks in advance, whereas on Instagram, such content is more relevant when posted just a few days before the event.

Difference #5: Compared to Pinterest, where pins can attract users for several years, Instagram content may generate traffic or attention in a shorter time frame.

Difference #6: Reusing content on Instagram is possible, but not recommended. Pinterest, on the other hand, prefers fresh pins and repinning previously published content is not effective.

Difference #7: Pinterest allows you to include a link in the pin, making it more effective for driving potential customers to specific targets.

Difference#8: Pins can drive organic traffic from Google search results and Google image search.

The best way to choose between these platforms is to consider both, as they are aimed at different audiences. You can access educational content on their platforms and the web and YouTube to understand their algorithms better.

If you find it challenging to decide which channel to prioritize, consider focusing on the platform where you have more professional and personal experience.

It’s also a time-saving option to schedule a consultation with an agency or an experienced individual. This will help you determine the most effective way to achieve your goals. Fill in this form and we will help you optimize your social media strategy and maximize your online presence.


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